I recently discovered the insurance company started to advertise. (I'm interest in those advertisment since I learnt commerce. Because there's part of psychology included.) That recalled my memory.

In Thailand, people think about "Insurance" is some kindd of "curse". That'll bring you something misfortune. So those company are interested in these "big market" because many people hadn't buy insurance yet. But they found that is difficult to explain to people. So they advertise. The advertisement in Hong Kong. I immediately thought about Thailand. Then I compared the difference between them.

Obviously Thailand had a lower eduacation level, so their advertisement does a great difference to ours.

Thailands are mostly helping people to understand those of the insurance concept. Ours tells us about "love" or something the power of "we". Why our insurance does advertise? Is that there are many people doesn't buy insurance yet? Or there is many insurance will expired in this period? So they "remind" people is time to buy insurance or renew?

Or, one's act, others follows? They're competing or what? Unfortunately. I'm not a graduate. So I didn't leant much about it.

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